Using Keyword Research To Improve Web Traffic
The use of appropriate key words is one of the most important aspects of search engine optimization. Selecting and targeting pertinent key words and phrases is crucial for building web traffic and getting the audience you want for your web pages. Like any other type of advertisement, your key words must be carefully chosen to ensure that you achieve both high page rankings and relevant traffic. Achieving high page ranks is useless if the traffic it brings you is not the right audience. For this reason, many experts believe that the target key word list used for a site can mean either success or failure for a web site or online business.
It is no longer enough to simply choose a relevant domain name for an online business or web site. Choosing the right key words for the site is now equally if not more important. The majority of people who visit a site get there by using a search engine. They will type in two or three words that describe what they’re looking for, scan the resulting list generated and pick one that seems relevant until they get the answer or product they need. This is where target key words are utilized. Key words are what enable people to find your site; choosing the right key words for your site will ensure the right people find you.
With this in mind, identifying your target audience is the first step in creating relevant key words and phrases. Again, this is not dissimilar to targeting television advertisements. Consider location when you are developing your target market. For example, if you own a used car dealership in Hayward, California, any traffic you get from outside a very specific area is virtually useless to you. Similarly, if you operate an online business that does not ship outside the USA, generating traffic from other countries will not help you make sales. By adding key words that are specific to your location as well as your product, you will better hone into your target audience, improve your rankings, and achieve a better conversion rate, which will help increase your site’s page ranking, in turn.
Keyword competition should also be taken into consideration when developing a site’s key word list. Going back to the used car dealership example, let’s say a potential customer types in the word “cars” into a search engine. They’ll never find what they need, because it’s far too general—generating around 500,000,000 different sites to choose from. Typing in “used cars” generates almost 70,000,000. That’s still too many to deal with effectively. Using “used cars Hayward” generates almost 900,000 hits, and narrowing the focus even further by using the zip code rather than the city name reduces it to less than 25,000.
Choosing key words for your web site works the same way. If your key words are too general, your target audience will never find your site, because the search terms generate so many web sites that it is impossible to look through them all. However, if you go too far in the opposite direction and use too many key words, or key words which are too specific, you risk losing business as well. The best key word phrases are no more than three words in length.
So how do you choose the right key words? The first step is brainstorming with colleagues, friends or an SEO professional, to come up with a list of 20 or more appropriate key words. The Google Keyword Tool is an excellent place to research key words. By entering key words into this tool it will give you an idea of the popularity of certain words and offers you alternative key words and phrases.
Once you have a good list of terms, you may want to refine it to call out the strongest terms that have the best potential for sales or traffic conversion. There are several good online research tools available, which can help you decide which words will be most effective for you. Some good examples are WordTracker and Keyword Discovery. These sites may charge a fee for using their database. After reviewing the terms, eliminate the key words that rank poorly or are very unpopular, then prioritize the remaining terms according to search popularity. These terms will become the keywords you will want to focus your initial SEO campaign on.
Always remember that when it comes to key words, you are focusing on optimizing your traffic rather than maximizing it. Setting up the right keyword list for optimization is the cornerstone to a successful web site.
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Are You Searching For A Profitable Home Business?
There is no doubt that anyone who desires a home based business also wants to have a lucrative one. After all, what is the aim of a business, but to earn money? Nevertheless , the sad truth is that a plenty of people who begin a home based business find that it is not what they had presumed . Very often , the promises of several companies are thick white lies and blunders. At other times, frustration sets in when people fail in some way to really look into it.
There are different options to go about looking for a beneficial home business. With some business opportunities , you should decide to be fully independent, or, you can work as a subcontractor for a bigger brand-name organization . Here, the primary thing will be what is looked at.
First, you should do your inquiry with open eyes . There are numerous programs being suggested to those people who want to work from home – that are just not real. It very often is the same ones that assure that you will make huge sum of money during a rather short term . In choosing your business, be keen , because this will be seen constantly – but this is not truth. It is not a great thought to sign up for an opportunity without doing more research. Make up your mind whether or not the promises are true, by searching the support from other groups and individuals .
The one more important thing is that you should research the program properly . There are many variants to go about searching for a beneficial home business. The list of such occasions is probably endless , but each of them should be learnt with care to see if all is what it seems.
Additional care should be given if you are looking into a business occasion that a web company is offering . Learn all you can about the business from different sources containing the “Better Business Bureau”. Many scams abound online – simply because they are quite easy to start , run, and vanish when convenient.
Finally, you should learn that in spite of big number of scams profitable home businesses are available . The list here is growing fast as individuals get more creative. Just about anything can be sold from home; all you require is either a service or a product that is in demand. The potential varies from catering to writing articles, or being an accountant, and much more. Who knows, after looking around, and spend the necessary time searching for a good home business, you might be the first in your selected business field.
Read more about home business job opportunity, money making home business opportunity and work at home home business opportunity.
Peculiar Features About Working At Home Home Based Business
Put in simple terms, beginning a home based business is choosing what product you are going to sell , then promoting it on the internet. It will take certain work before you start earning profits . Most people want overnight success and don’t want to do the work to develop a consistent long term income base. You should know what you desire to get from your business and how you are going to accomplish it. Finding your niche , and making up a long and short-term plan will keep you focused on the task. This is how to reach the aim in any internet business.
Working from home is not an easy “get rich” and make millions over night as some would have you believe. It is the accumulative mixed efforts you do consistently over a a definite term . Once a person decides that they want to work from home he or she must figure out what type of home based internet business should it be. An online business is cheap when compared to beginning other businesses, such as a franchise.
It will surprise you the number of home based opportunities that are accessible . There are many reasons one might want to start a business from home. For example , to supplement their income or possibly to put a little extra cash in their pocket. You will find that the income potential from a stable home based business is unlimited . You decide how much money you make through your personal attempts and commitment to succeed.
Since there are so many home based business to choose from, to start you would want to do your investigation by typing into search engine the type of business that you want to deal with from home.
No difference what kind of business you choose to do from home, keep in mind that you will need buyers to be successful. Check that the one you choose interest and excites you. Consult with other business owners to get a feel for what it will be like to work from home. You are going to look for a legitimate work from home business that can provide an additional source of income for you and your family. Look around and find out how you can deal with a solution for problems that people are having.
To keep your price low, in the beginning look for free business tools and advertising. There are several of the free business tools; blogs, websites, directories, forums, social media network sites in the Internet.
Because of the economic downsizing of society, a plenty of people are considering alternative income earning sources. Working at home can give the freedom and flexibility not suggested on a regular job.
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Why Haven’t You Heard Of The Watkins Business Opportunity Sooner ?
“If this company is as great as they say it is, why haven’t I heard about Watkins before now?” If you’re like me and grew up using Watkins products you might think you already know the answer to this question. But I’m willing to bet you haven’t put as much thought into the matter as me. Thus, I encourage you not to skip over this article, as it will prove beneficial to you later if you choose to join Watkins.
My friends, relatives and acquaintances are roughly an equal mix of people over the age of 40, and people under the age of 40. I’ve learned in promoting Watkins that I frequently run across people below the age of 40 that are not familiar with Watkins products. In providing them the answer to this question, as I do in this chapter, I find that it puts them at ease and has assisted me greatly in not only selling Watkins products, but also in sponsoring new associates. For within my answer to this question lies several good reasons why Watkins is such an outstanding business opportunity for you and others. Watkins is North America’s top Business Opportunity and the ideal choice for me, is because unlike most other home-based business opportunities, Watkins is not over-saturated in the market place. If you recall, I performed a little math calculation and discovered that Watkins 50,000 associates only equates to 1.5 associates per 10,000 residents in North America, or 1 associate per 6,690 residents of North America.
Stop and think about what that statistic means for a minute. Let’s say you live in a city with 6,690 people with one Watkins associate. What are the odds of you knowing the Watkins associate, assuming he’s not a relative or close friend? I’d say the probability of you knowing the associate is 1 out of 6,690. That’s the odds of you knowing a hypothetical Watkins associate, which obviously would be much less probability than you knowing about Watkins the company.
First you must consider that unlike the Watkins of the 1950’s through 1970’s – what I call “your Mama and Daddy’s Watkins,” today’s Watkins has a more powerful compensation model for its associates and relies more on its associates to spread the word of Watkins and less on advertising. Watkins advertised very heavily in the 60’s and 70’s because it was going through some difficult times with poor management that tried to add unsuccessful product lines and build markets through advertising.
Also, the door-to-door business model used by Watkins its first 90 years had a compensation plan that required working for Watkins full-time in order to make a living from it. You may also recall that America typically had only one breadwinner per family in those days. The Jacobs family has created a new business and sales model for Watkins that has a far better compensation plan for associates because it allows all associates the opportunity to earn income not only from your personal sales, but also earn residual income from sales by associates you promote, as well as associates they promote. This is called network marketing. It allows you to make considerable income from a part-time effort, unlike the Watkins dealer of the 1900’s that had to make every hour of every day count. Now from this very point of view you can glean that most of the 50,000 associates within Watkins are what I call “part-time” associates.
So think about those odds of 1 out of 6,690 again. The odds of you knowing someone that is putting forth an effort to meet the public part-time is less than someone putting forth an effort to meet the public full-time. We must also consider something else about the network marketing sales model. Most network marketing companies don’t spend a lot of money on advertising. Instead, they keep advertising expenses low so they can pay out commissions to their direct sales force. Now less look at the reverse of this by comparing a company like Watkins to a company like
Procter & Gamble that makes Crest toothpaste. You’ve never had a salesman from Procter & Gamble or Crest try to sell you their toothpaste directly, right? No, of course not. Whether you use Crest, Colgate or AquaFresh – it is highly likely that you started using it because something about their TV, radio, newspaper, magazine or billboard advertising appealed to you. Large companies like Procter & Gamble do have sales persons, but they’re hired by their employers to call on the big retail chains like Wal-Mart, Walgreen’s, Target and CVS/Pharmacy to ensure they can get optimum shelf space in their stores and talk the retailer into running even more ads to promote their products. In other words, they do not hire sales person to call on the public; they buy ads to “call on the public.” There’s nothing wrong with the Procter & Gamble business model. It works, but it is extremely expensive.
A company can easily spend several hundred thousand dollars for a 30-second ad on a popular TV shot. Watkins, on the other hand, has chosen to continue marketing through a direct sales force. Hence, instead of spending bunches of money on national, regional and local advertising campaigns, it plows most of those same monies back into associate compensation, paying commissions not only to you for your direct sales, but also commissions on sales made on up to 4 layers of leaders below you. Now this is not to say that Watkins spends any money on advertising, because it does spend some money on advertising. But the company no longer operates under the door-todoor single level compensation plan and no longer has a large fleet of 18-wheelers with their large 40-foot long Watkins logo painted on each side going up and down Interstate highways delivering its goods.
Instead, it relies on its associates to sell through other, more successful sales models like event marketing, the Watkins Good Tastings party plan, catalog distribution, online marketing, trade shows, fundraisers, etc. And the company now delivers its products using couriers like U.P.S. rather than with its own costly and expensive delivery fleet. In summary, although the network marketing sales model, sharp reduction in national advertising and termination of its fleet of delivery vehicles in favor of delivery by courier services may have led to some reduction in name brand recognition, it has created a work from home goldmine for you and me. Please stop and think about this for a minute. We’ve all seen friends get suckered into representing a startup company with only one or two products, no name brand recognition whatsoever, and no proven company or management record, only the so-called “thrill” of getting in on the bottom floor in case the company becomes the “next big deal.”
And how many of those “next big deal” companies have we all seen come and go? They had nothing more than a short-lived “fad” product, and the promise of getting in on the bottom floor, only to quickly flame, burn and hit rock bottom. Take a minute to allow the following thoughts to soak in a bit. “Watkins is already a big deal, a powerful company with strong, proven management. In joining Watkins you are not taking chances on the company, its management or its products. All three areas are sound. The company, its products and its management have a distinguished and impeccable reputation. Watkins has swelled from 5,000 associates in 1978 to 50,000 associates in 2008. Its associates have the potential to earn more money now than ever before, selling more products than ever before.
This is not your Opportunity to get in on the ground floor of a startup, but given the few associates that exist in your area, joining Watkins is actually an opportunity to get on the ground floor, per se, with a proven winner, representing a company and products you will be proud to sell. You’re customers will not be taking a chance on the company either, like they would if you were representing a questionable startup company. Instead, they will be buying products from a company that has been offering money-back guarantees for 140 years, the very company that founded the concept and coined the phrase “money-back guarantee.” I view Watkins as an unbelievable opportunity. Name me one company you can represent that has a better reputation, has more products, has better products or has a better compensation plan. I looked hard, very hard, during my research project and I couldn’t find one.
Shortcut to realistic knowledge about web traffic – make sure to study this site. The times have come when concise information is truly only one click away, use this opportunity.
The Latest On WordPress Themes
As WordPress and blogging become more and more popular, the list of customization options continues to grow. One can attribute that to each user wanting his or her blog to be unique or very much personalized. Who knows, one day a theme can be just as unique as the blog’s author! The following is an overview of the latest developments on WordPress themes.
WordPress Widgets
The blog software developer has recently come up with an edition of this plug-in for the full-version WordPress. A Widget here refers to those tools you can use to modify your site—its sidebar, design, or general layout—without having to know and use HTML codes. About a hundred Widgets are featured in the WordPress Widgets blog, and they are classified in categories such as photography, music, discussion, video, income, and links, among others. It is a fun and easy way of customizing your site, so that it features everything you care about, and nothing you don’t.
Not all themes are ready for these Widgets, however, and some modifications need to be done to include this fun feature in the sites that make use of such themes. http://Automattic.com gives full instructions on how to go about making your WordPress site Widget-friendly. WordPress is continuously adding to their already-vast selection of Widgets to suit their user’s whims and personalities.
Canvas Plugin
This blogger-friendly plugin has recently allowed blog users to create their very own theme for their WordPress blog. The good news is that this plugin allows users a pretty good level of customization without them having to study and use codes. The result: a site that looks very professional built within the range of a few minutes to a couple of hours. Even better news is that this plugin comes for free.
This stand-alone plugin opens up to a bare starting point, with a selection of blocks that you can include in your layout by drag-and-drop method. Among the many features of Canvas are Banner, RSS, Static Text, Feature, Digg, Flickr, Random Tagline, Comment, Category List, Asides, Archive, Description, Calendar, Search, Post, and Navigation functions. Meanwhile, an Ink tab gives the user the freedom to determine the styles to be used on the page, sans the need to check the actual stylesheet. This tab proves to be quite useful for beginners, because it features help links that corresponds to each theme component, the style of which you may be about to identify. These links load the template with an indication of the part in question, to give the user a clear idea of what effect the change will have.
“Being Moderated” Notification
It does not come as a surprise that some comments are being moderated by the recipient blog’s owner or moderator. However, it would be nice for you to let your eager comment writers know that you have received their comment, when the system is programmed to delay posting of comments on your blog until it has been read and approved by you. Without this notification activated, some of your readers may think that their comment just got lost and they’ll have to write their comment all over again, when in fact your blog has secured it and it’s only waiting for your approval. However, the blog author may need to be familiar with code to activate this feature. Nevertheless, it is one way to deter comment spammers from infiltrating your blog. Your may also word the notification in your liking. Here’s an example: “Thank you for your comment. It may take a while before your comment may be published. Please check back later.”
More Themes to Match Content
While it is all up to the blog author to decide, it would be quite useful to have a theme that will give first-time readers of your blog a pretty good idea of what to expect by simply looking at the design in use. For this reason, WordPress theme designers are coming up with more specific themes to match a variety of specific types of content. Experts say that the first several seconds spent by a visitor on your blog determine the impression they get of your site. So if your site fails to capture attention right away, then it’s most likely that you’re losing potential repeat readers or site visits.
When designing your site or choosing the appropriate theme, keep in mind that the first concern of a site visitor is whether or not the site has the kind of information needed by him or her. The visual elements, being much faster to grasp than the textual, will help in a big way. If the theme you choose does not correspond to the general content of your site, then attracting more followers will need more effort. Whether we like it or not, looks matter for a lot of people, as this is how beliefs and opinions are initially formed.
WordPress Theme Contests
To ensure your steady stream of new themes, WordPress and certain partners have organized theme contests to discover and recognize the best themes that have cropped up lately. Last year even saw several competitions that attracted theme creators and users alike. This year, however, the WordPress camp has witnessed a slowing down in the production of themes, perhaps due to the fading novelty of it all, not discounting the fact that a lot of those who submitted themes before did it for free.
Nevertheless, customization of WordPress blogs still holds quite a lot of promise, with the arrival of new customization features, such as the Canvas and Widgets plugins. It also promises more highly-customizable themes in the future. For now, you would already be missing out on a lot if you are not already trying out the latest WordPress customization plugins. You can also try modifying some basic features, such as whether your front page should show excerpts or the full blog entries, or changing the number of posts that will show up on your blog index, or both. Whatever you choose, there are hundreds of themes available and other options for you to use, to get as close as ever to your most desired look for your blog.
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The Principle Law Of Online Moneymaking Ventures
There are two ways to earn money in the real world. Either you will work for a boss, or be your own boss.
Working for a boss entails employment of some nature, in an establishment that has some need for the services you could provide. Being your own boss entails having your own business and facilitating the production of some goods or the distribution of some services.
Either way, you’ll earn your keep (or at least, you should). It’s the basic law of making money, you have to give or render something to receive something in return.
When it comes to making money online, it’s the same principle at work. You have to give or render something to receive something in return.
And yes, you could work for a boss, or you could be your own boss. The opportunities are there in the World Wide Web. The choice is yours.
The first question in your mind, most probably, is this: could I really earn a living online?
The answer to that question is an emphatic “yes!” But let me explain, dear friend. I am not referring to some ordinary opportunities that would reward you with measly earnings that won’t even be enough to purchase a bus ticket to the zoo. Oh, most definitely not.
I am talking about REAL opportunities that would help you earn REAL money in the World Wide Web. The things you will learn in this series of email lessons would make you realize that the virtual world is just as profitable, if not more lucrative, than offline ventures.
Based on my experience, it is more profitable to have your own business on the internet. Case in point: I personally know 34 people who live comfortable lives by working for someone else via the communication channels that the internet has made possible, but I also personally know around 200 people who have made it big online without having to work as much as those who have decided to render their services for hire. By “big,” I mean big time big! I’m talking about a yearly gross in the high six digits, if not over the magical 7 digit barrier! And I’m just talking about the people I “personally” know, people I have befriended and people I have mentored at some point. What more the people outside my circle, right?
But first, we must cover the basics.
Tell me, what’s the common thing that can be observed in any business?
The answer, of course, is that you have to sell something. What you will be able to sell would be your bread and butter. It will be the source of your profits. You can’t earn if you can’t offer anything for a particular market.
You may offer them some goods or some services which they would need or want. This is related to the driving principle of the commercial world: the law of supply in demand. This principle is quite easy to understand. The lower the supply, the higher the demand.
This is the lesson I want you to learn: you can’t make money from the real world without delivering something, be it some goods or some services. And you can’t make money from the internet without delivering something as well. It’s the basic business model at work.
Using what we have discussed so far as basis, we could formulate an outline for your online business plan, one which would allow you to cover the basic concepts and advance to more complicated ones. Here are the things you have to learn, eventually:
1. How to find a profitable market.
2. The different types of products you could sell.
3. How to create your own information product.
4. How to create unconventional products that can be digitally delivered.
5. How to come up with products without having to go through the process of creation.
6. How to build your own digital store.
7. The basics of search engine optimization.
8. The basics of article marketing.
9. The basics of forum marketing.
10. How to make a blog work for your business.
11. How to price your product.
12. How to employ novel packaging techniques to make your product highly sellable.
13. Cross-selling and back-selling items for sustainable profit.
I am not exaggerating when I tell you that you’d be able to earn an amount that might rival and even surpass what you earn from your day job. The Internet, after all, has always been a secret breeding ground for millionaires.
Master the basics we have enumerated above and you will be able to realize the extreme profitability an online moneymaking opportunity can truly offer.
NOTE: You have full permission to reprint this article within your website or newsletter as long as you leave the article fully intact and include the “About The Author” resource box. Thanks! :-
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Blogging Advice – Give Your Readers What They Want
Web gives a lot of exposure; weblog stabilizes the exposure with a profound purpose. The purpose of a Weblog is to complement e-newsletters, serving readers in a way that extends a blogger’s expertise and leadership in the market.
So, what is it that is expected from a blog? A blog is considered to be a place to inform and to be informed. Straight talk is what readers consider to be an ideal blog message. Straight talk is a four or five sentence of direct, informative content about a specific issue or bit of news.
Blogs consists of human expressions and is expected to have a soulful purpose. Blog posts are expected to be a personal post, as it can convey blogger’s emotions. So, these messages are mostly written in first person singular and are rich in emotions. Blogs are also expected to provide details from the writer’s life: missed flights, break-ups, rodents under the stove, computer breakdowns, muggings, and tamale recipes and more.
A blogger should always remember that if there are doubts that readers will discount the article entirely based on its context; they shouldn’t consider linking it at all.
Authentication of the message is one important aspect that a blog post is expected to adhere to. Blogs are expected to be clear about its source. This avoids chances where readers may cease to trust the bloggers. These chances may take shape if discovered that the information source has been disguised or the blogger didn’t make the source of an article clear. The readers might have evaluated these sources differently had they been given all the facts. Into every aspect of the practice of weblogging, transparency is one of the weblog’s distinguishing characteristics and greatest strengths.
A writer’s goal and priority should always be clarity.
It is a bloggers responsibility to focus exclusively on producing content that attracts the reader. What determines the right kind of content? This can be determined by reading other blogs and hitting whatever is hot in discussion or high in trend.
The most compelling bloggers are necessarily the ones with the most insightful analyses and the best links; besides this the most successful are those who get the reader interested in their own ongoing story. Because bloggers on similar subjects link to each other, the reader finds it easier to understand opposing points of view. For bloggers, not linking to others is a death sentence for their ratings.
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Blogging And Pinging- Powerful Backdoor Into Major Search En
Most of you know what a blog is. But have you ever had to ping a web site? Did you know that the two together, blog and ping have become the talk of the seo forums lately on how powerful these two techniques together can be at getting any web site no matter how small or large, indexed almost immediately by the major search engines and for free.
If you’re a webmaster then you know how frustrating it can be to be able to get your site listed and indexed in the major search engines in a reasonable amount of time. You spend countless hours creating your site, adding content, checking keyword density, etc… You then take the time to hand submit your site to all the major search engines like Yahoo, Google, AOL, MSN and then wait… and wait for the spiders to come index your web pages.
If you’re lucky they may come by this week, this month, or even this year. After spending all your time and money in the development of your site the last thing you want to do is wait forever for it to show you the fruits of your labor. You want to get it listed as fast as possible. Now there are some ways you can get the spiders to visit your site sooner. Like posting to similar high ranking forums, buying high PR rated links, or submitting articles on your subject and linking back to your site.
All of these techniques work and work well, along with some other methods not mentioned here. But they all still take time. Some may work faster then others, but how would you like it if you could learn how get your site spidered and indexed by all of the major search engines in only 48 hours without spending a dime?
By blogging and pinging you can do just that. You need to follow some simple steps in setting up this strategy. But once set up it can become a major tool to getting any of your sites listed quickly.
Setting these steps up isn’t hard you just need to do them in a proper sequence or all your work will be in vain. But with the proper research you could very well be on your way to getting your site indexed and listed in as little as a few days.
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Choosing The Best System For Managing Your Website Content
Just when you think you understand the content publishing trend of the day, here comes another one to mess up your plans. If you’re frustrated, confused and don’t know how to fit everything or if you even should. It’s not easy coming up with a web content publishing management strategy. It’s something I struggle with from time to time as well.
I believe it’s a personal choice. All these are just different methods of publishing your content. There are some key questions you might want to consider.
What is your audience most predisposed to?
The reason we publish web content is so people will find, it, read it, use it and hopefully generate a sale for your products. It doesn’t matter which is the best format but what is best for your audience. Which content format do they respond most to? Are they highly mobile people, always on the road? Do they prefer reading to listening? Are they technically savvy enough to understand how to use an RSS reader? If you don’t know, ask them.
You’ll naturally have a hodge podge of answers and sometimes even after asking, the result is not always clear. Overall, written content still triumphs over multimedia for several reasons. People cannot scan an audio or video file so if they want just one piece of information from that hour long recording, they are forced to find an hour of their time that they may not be willing to give.
Why are you building that site?
How do you picture your website? For example, if you start a site answering ‘questions about coaching’ then a blog would be an ideal type of publishing to use because you can easily publish the questions and answers. Blogs are perfect for sites like product reviews, launch updates, deal of the day, news and event reporting and FAQ’s. You can always use a blog and articles as a compliment to existing sites.
Other sites especially those built for educating and dispensing information would be better off with a regular article based site. While you can use a blog as a content management tool for your articles, a regular website offers much more control when you’re trying to optimize each web page individually. True, you can optimize a blog however, overall I find it’s easier to optimize a website.
Relevance
This is where a good long look at your overall business helps. Some people build sites in all kinds of niches, from gadgets to babies. Others, find their niche and build upon it by creating different sites related to that niche. Example, the main business is coaching. They have one site on coaching FAQ’s, one for coaches, one for life and balance articles for a working mother and so on. If your business is structured like the latter, it’s going to be a lot easier for you to figure out which approach you should go for.
This is because all of these sites are working in tandem to support your main business. It doesn’t matter which you use, in the end, the focus is on your business, you are promoting your services no matter where people go and you’ll reap the rewards. Each of these sites also become a network of content. Doing so also means you could keep only one blog and use it to direct people to new articles, highlight special articles or alert people about a teleseminar call, kind of like a news hub just for your business. Another nice plus to this is you don’t have to build so many blogs you can’t keep up with.
An example is this page you’re on. Some of you are directed here because I mentioned the article on my blog. Some of you come here from my newsletter. Some from reading the blog’s RSS feed.
When to podcast
Although there are many benefits to podcasting , it can take up an awful lot of time. It’s hard work publishing a show every week or every other week for that matter. So, make sure you can commit that kind of time before doing so. That doesn’t mean you can’t publish audio your blog when you have an audio to publish.
Many people misunderstand podcasts, they look at it like they see radio and magazine which are totally different things. Fact is, many podcasts are blogs and vice versa.
If you think podcasts are just a little too much to handle right now, here’s one way you can leverage them without committing yourself to it. Become a guest on someone else’s podcast who reaches the same niche as you. Podcast publishers are always looking for great content and people to interview so, fill their need. Why create your own when you can piggy back.
There are so many things to consider it could go on forever, but given this time slot I’ll make it quick and point out a few key areas.
Some sites are just made for blogs – reviews, FAQs, deals, news and updates.
Look for synergy. I’ll usually start off with a regular articles based website. I think you cannot go wrong with it. It’s the basis of the Internet and will be for a long time just like books are still in publication today, it’s not going anywhere. However try to also see if an existing blog can help drive traffic to this site simply by highlighting articles or mentioning certain things about the content.
Sometimes time itself is of the essence and we just do not have enough of it. If you find this to be true you can still create an influence of a podcast by being a guest on a show or even by contributing recorded segments. You could create an audio of an article that you’ve already got written so that it doesn’t take up much of your time. This could also apply to blogs. If you find you don’t have time to write a blog, or another blog, then see if you can be a contributor to a relevant blog. You could even set up a ‘community blog’ where three or four people will add there posts so that it is busy without one person having to do all the work.
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Blog Directories Are They Worth It
Several weeks ago I spent a good few hours finding blog directories with decent traffic to submit my blog to. Now it is time to see what sort of results there has been in terms of traffic from these directories.
I have submitted http://www.blogtonomy.com/ and http://newsniche.com/ to a handful of blog dig directories. These are directories that list the blogs themselves rather than their RSS feeds. The aim of the exercise is to see if this generates any traffic back to these sites.
The source of referrals that have been used to track the results are from log analysers looking at my raw logs and a third party page tracking service. This should give a more balanced view of actual traffic. The reason for this is that different software seems to report different results, these difference in these result can sometimes be quite startling.
Now for the results. So far only two directories have contributed any traffic back to my site. In both cases I think the traffic was generated from the new listings areas of the directories. The numbers of referrals are few, I do not expect much more traffic to be generated in the future as my sites are no longer listed in the new listings section.
Most of the directories do not do direct links and instead use redirects, this is usually because link tracking is in place. Unusually LSblogs links directly to the sites it lists which I believe will count towards your back links unlike redirects.
Besides LSblogs that I have just mentioned the other directory that generated some traffic was Blogarama.
Unfortunately you do not know which directories are going to generate traffic until you have been listed. You can increase your chances of ensuring traffic by submitting to directories that already have a lot of traffic. I would suggest that as it takes little time and effort to submit your site to blog directories and as they are few and far between compared to generic directories it is a worthwhile exercise.
The experiment is far from over as I still have many blog directories to submit to and I will be looking at the long term traffic from these sites. There will be an update to come which will include a list of all of the blog directories.
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