Use Videos For Marketing And To Run Your Business More Effectively
Author: Phyllis Zimbler Miller
Free video sites on the Internet are not only for book authors showcasing book trailers.
These video sites actually offer a free or low-cost opportunity for small businesses to both market their businesses and help run their businesses more effectively.
Here’s how:
Marketing on the Internet:
Let’s say you have a home organizer business and you want to reach more clients in your metropolitan area.
You know the saying “a picture is worth a thousand words”? How about a brief video showing a messy master bedroom closet and then the closet after it is organized.
According to book authors Patrick Renvoise and Christophe Morin of Neuromarketing: Understanding the “Buy Buttons’ in Your Customer’s Brain, the primitive brain (my term – there’s actually a technical term for this brain) makes decisions for us – and the decisions are based on contrasts. So before and after pictures make a huge impact on the primitive brain.
How much more so a two-minute video – perhaps of a satisfied customer rather than of you – giving us a tour of before and after you organized her/his closet?
You can film this video yourself and upload it to a free video-sharing site such as YouTube. Then you can send the video link to potential customers and you can also put the video on your own website if you have one (which you should have even if you have only a brick-and-mortar business).
Running a more effective business:
Another valuable business book is The E Myth Revisited by Michael E. Gerber. To paraphrase, his premise is that, as business owners, we should set up systems for repetitive tasks so that employees can do these tasks efficiently the way we want them done.
Terry Dean (terrydean.org) makes videos for his interns so there’s no need to repeatedly teach the same thing. I watched the snack bar owner at a gym teaching a new employee how to blend one of the protein drinks. Later the snack bar owner sat watching a TV show on his laptop at the snack bar.
How much easier if the snack bar owner made a video of how to blend the drink? Then he could have his new employees watch this video on the laptop.
And his own website would not even be needed by the snack bar owner. He just uploads his training videos to one of the video-sharing sites. Some of these sites have password-protection options, so he can protect his blender drink recipe from prying eyes.
These are examples of how you can use free videos to both market your small business and run your small business more effectively. Undoubtedly there are many more ways to use free videos for your business. ___
Article Source: http://www.simplemoney1.com free articles
Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is an Internet business consultant. If you liked this article, you’ll love her free report on “Power Marketing’s Top 3 Internet Marketing Tips” – download the report now from www.TeachMeInternetBusiness.com
Fetch vital information about free traffic – go through the publication. The time has come when proper info is really within one click, use this opportunity.
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