Keyword Advice
On-line “consultants” are invariably giving conflicting keyword advice. This can be as a result of different keywords are sensible for various reasons. Once you know the factors involved, you can decide that ones are best for your web site.
I have a page of my backpacking website optimized for the term “dirtbagging.” I suppose I buy half the world traffic for that keyword, however that solely means that 10 guests a month. I was new to online marketing once I place up that page. Clearly you would like tight keyword demand to urge abundant traffic, however demand is simply one factor.
My Keyword Advice
1. Make sure there’s enough total demand for a keyword. This can vary in keeping with the nature of your site. If you’re creating a few cents per visitor an average, you need more traffic than sites that average a greenback per visitor. I will not optimize for a keyword that is searched less than some hundred times per month.
2. Study keyword demand/provide ratios. Last month there have been 289,000 searches for “fishing,” however with thirty five million results appearance on a Google hunt for the term, will you compete? In all probability not. A Keyword term like “bass fishing tips,” with 3,700 searches, and 31,000 results could be a a lot of doubtless winner.
3. Take into account total supply. Google shows three hundred results for “dirtbagging,” fifteen times the 20 monthly searches for the term. Still, it’s simple to induce on the primary page of results for the term. A keyword with a requirement of 1,000,000, and 1,000,000 search results has a better ratio, but will you actually get on the first page of search results? Whatever the ratio, you’ve got to be able to compete against the overall supply. No one will find you on the tenth page of results.
4. Contemplate the sort of keyword. Good search engine placement is one factor, but what type of visitor are you getting? Who’s additional doubtless to shop for one thing or click on your affiliate links, a searcher for “fishing stories,” or “fishing poles?” You’d most likely create additional cash with the second term, whether or not it had 0.5 the traffic.
5. Search for keyword variations. My web site www.IncreaseBrainpower.com was optimized for “brain power.” I later found there was even more traffic for “brainpower.” I have since optimized for both. By the approach, each spellings are in the dictionary. Search for odd search phrases too, but be careful about optimizing for misspellings and dangerous-grammar keywords, if it would possibly hurt the reputation of your site.
5. Think about the price of keyword ads. If you rely partly on pay-per click advertising, like Google’s Adsense program, for revenue, you may wish to think about the ads that can be diplayed for a given keyword. Ads for “surveilance cameras,” pay four times as much per click as those for “hidden cameras.”
6. Consider your interest and experience in the topic represented by the keyword. Do you want to put in writing a page on that topic? Can you deliver what a searcher of that term is wanting for? Giving real price whereas doing something you get pleasure from – that is my final keyword advice.
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The Importance Of Anchor Text Keywords
While any webmaster is aware of that performing some link exchanges can bring additional visitors on their web site, few people recognize the way to use the total potential of a link exchange campaign to boost their website popularity.
One of the key parts that determines internet page rankings is the quantity of top of the range links pointing towards that page. Combined with the keyword density of that specific page, these factors will verify where your web page appears when a research is initiated.
Let’s say you’ve got a website on wood carving. Currently, one in all your pages is devoted to wood carving tools, which is additionally the key phrase you optimized the page for. A smart keyword density is not enough, but, and if you want to tank high you would like to urge as many incoming links pointing towards that specific page as possible.
Whereas links pointing towards your domain name are valuable, you truly need to urge links pointing towards that individual page in order to get the most effective results.
Anchor keywords
The anchor text is that the one that you’ll insert in an HTML code so that your link is really a series of keywords or a keyword-rich phrase. The importance of anchor text keywords is high as a result of it tells the search engines that the page the link is pointing at is concentrated on the topic described by the keywords. Here is how the HTML code for a link appearance like:
Keyword Rich Description
In the case of the wood carving web site example, the link for the precise tools page ought to look something like this:
Wood Carving Tools
The internet browsers will only display the link anchor text, thus the phrase “Wood Carving Tools” will become underlined and hyperlinked.
Where to use anchor text?
Everywhere! When you’re doing link exchanges, when you’re posting on blogs, forums or groups. When you are creating your web site description, when you’re sending articles to ezines and directories.
For example, if you intend to send a few articles for submission to a directory, you must try to incorporate keyword rich anchor text links within the resource box.
By doing thus, you guarantee a abundant higher likelihood for ranking high on particular keywords. Forever bear in mind to use a keyword wealthy phrase in links that allow HTML, rather than the classic http://www.yoursite.com.
It also helps if you use variation in the keyword text links. When posting on blogs, for example, attempt to own your links point to completely different pages on your web site, and for every page use the main page keyword within the anchor text.
This can be conjointly true for article submissions. You must submit one article to as several directories as doable, however amendment the link and keyword anchor text once in an exceedingly while. A nice source for submitting articles is:
o http://www.MyContentBuilder.com
Article submission can be tedious, that is why you will want to think about an automatic article submitter. It will submit one article to over thirty directories in half an hour. To observe a video on the way to accomplish this, move to:
o http://1trac.com/dt/t/Article_Submitter_Video.php
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Tips To Keyword Efficiency
Net selling is quick becoming the advertising method of selection of little businesses. They get maximum exposure and net traffic from prospective purchasers and customers. In fact, per ISP Interland, small home businesses and medium scale firms (SMBs) are obtaining returns that are significantly higher because of their on-line marketing strategy. Also, a lot of than [*fr1] of business homeowners are saying that the rise in their monthly revenues are thanks to online purchases. Except for this, most of their offline sales are due to the influence of their websites and on-line marketing.
However, it’s shocking that not all are using search engine optimization when in recent times, search engines are essential tools for buyers. Rather than corporations and businesses trying for purchasers online, it is the buyers that are wanting for worthy purchases on the internet. Studies and surveys show that over 2-thirds of SMBs’ online and offline sales are fueled by online researches. It’s therefore crucial for SMBs’ product, services, and company names to look in these searches. Visibility in search engines is part of a smart and economical internet promoting arrange, however simply showing on these searches. What these SMBs want are effective keywords that draw customers in and not just visitors.
Visibility in search engines is effectively linked to credibility and whole awareness. Sally Falkow, an online marketing specialist suggests that optimizing press releases offers SMBs excellent visibility and keep them on the consumers’ radar. Falkow provides another helpful tip: giving these releases “news” attractiveness provides them credibility. Except for these general tips from a specialist, there are other guides that SMBs depend upon in internet marketing.
Researching and testing keywords is an efficient means to search out the most standard combinations. Sites like WordTracker and Overture help in choosing keywords. Net promoting optimization edges from the employment of phrases rather than one word as keyword. Jill Whalen, search consultant for High Rankings, says that more specific keywords draw and attract real customers and not simply individuals who are browsing around. It is conjointly necessary to combine general terms and specific words as keywords; this approach, SMBs attract all prospective clients. It’s additionally a good idea to include the company name and title tags as half of the keywords. The employment of jargon is also a smart plan especially if the SMBs’ product are industry-specific. Linking keyworded articles to other articles or sites is also a good strategy. Lastly, it’s vital that SMBs be honest regarding the service and merchandise that they provide to avoid disappointed buyers. It is one thing to advertise a product and a completely totally different thing to exaggerate regarding its features.
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Keyword Research And Product Lines
As you have probably heard over and over, keyword research is a pivotal step for success. Taken a step further, it can develop your product lines for you.
Keyword Research and Product Lines
Finding success in e-commerce can really be boiled down to one theme. Identify the needs of your prospects and provide a solution for them. It is that simple. You should write out that statement, print it out and hang it over your monitor. If you stray from this theme, you will have problems making money.
Keyword research is the key to identifying the needs of your prospects. When doing the research, you should identify the phrases they are using to search for solutions to their needs. Most people understand this concept, but fail to take the process to the next step.
More than a few people have said they do not want to pursue rankings under a set of keywords because they do not carry such products or provide such services. If you have ever said the same thing, you are blowing it.
Remember, we are identifying the needs of prospects. If we do not have products or services oriented to an easily identified need we identify through keyword research, what should we do? We should get products or figure out a way to supply the service!
Assume we have a site selling hiking and backpacking gear. We have backpacks, guide books, tents and so on. When doing our keyword research, we find out our prospects are also looking for writing journals in which they can record their hikes. Since we don’t carry hiking journals, we want to avoid those keywords, correct? NO! We want to find a line of writing journals for hiking and add them to our catalogue of products. We value our prospects and that means providing them with solutions to all of their needs. By doing so, they will return to out site again and again when they need new hiking gear.
One of the more difficult things for online businesses to pick up is the fact that you should never design your site based on your view of your business. Your prospects should design it. By this, I mean that you should look to keyword research to identify all the product lines and/or services you are going to offer.
Find out what your prospects are search for and ignore everything else. Follow this guideline and your site will evolve into a revenue producer.
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How To Find Your Natural Keywords From You Blog Post And Convert It To An Article
Here’s a tip to find your natural keywords for your articles.
The situation is this: you write naturally and normally on your blog. Often, when you finish, you have well over 500 or 750 words – perfect for an article or several.
The next step is to find an article which reflects keywords people naturally use – so they can find your article quickly. Since you’ve already ready written your soul into this, and it’s exactly like you would talk to a person in front of you. You don’t want to have to edit various paragraphs to get some keywords into play.
The solution is simple – use adwords.google.com – and this works only as you have individual webpage addresses (as blogspot does). You type in the exact name of that page, hit the “Get keywords” button and voila’: all the keywords associated with that page are now exposed for your use.
At this point, you can then use these keywords to make a new article title (which you search for to finalize) and can even modify your blog post title so people can find your blog post more easily.
Now, interestingly, you can also then use these keywords as tags, labels, etc. Which in turn enable people to find your pages and your articles more easily.
I’ve just found a tool (which I’m evaluating) which claims to be able to scrape a site for an article. Now you can take earlier articles (blog posts) and then post them to a few hundred article directories, all with key search terms ready for you to incorporate.
All progress toward earning a great income online through article marketing – all from home.
(I wrote the above as a blog entry, let’s see if it worked out… )
Update: Google Keywords found the following groups of keywords – blog, money, making money, earn money, money making idea, making money online, plus miscellaneous ones – napoleon hill, audio blogger, adwords software, adwords.
So a sample article title might be “How to earn money online through Google adwords – by using your blog and not spending a dime.”
Searching finds that such a title doesn’t exist. So I would be able to drop that into my article submission program and let it roll. Provided my bio linked to a relevant product, I’d be set for incoming clicks – and I didn’t have to write from the keywords, I just had to let the keywords show themselves.
Now this doesn’t take you into the niche keyword world, which is much more profitable, but that is just another research route to roll in on.
(And the number of words above – 411, plenty for an article. Nice.)
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Don’t Be Dense – Writing Keyword Rich Text To Effectively Promote Your Website
When you are looking for a way to effectively promote your website, you will find both expensive and inexpensive options. One of the most popular inexpensive options today is to use keyword rich text. When someone is looking for something on the web, they are most likely to use search engines such as “Google” to find what they need. The goal as a website operator is to get most of this traffic right to your website. With thousands of people conducting searches each day, there are thousands of potential consumers and web users to direct to your site. With keyword rich text, there is a better chance that these searchers will indeed be directed to your site through search engines.
Keyword rich text is basically articles of text that contain high numbers of a keyword or keywords that pertain to the subject chosen. To be clearer, if you have a website about fishing, then for search engines to direct web users to your site, you might include articles with words such as “fishing”, “fish”, “tackle”, “lure”, or “boat”. If someone were to type one of these particular words into a search engine, your site would likely come up near the top if you include these words in large amounts on your site. The more you repeat the word the user types in the search engine, the more likely they will see your site as an option for them to click on. Your articles may seem a bit redundant, but it really pays off to use as many keywords as you possibly can, without compromising content.
Another way you can use keyword rich text to effectively promote your website is by submitting articles to databases. This is great for the website operator that would rather not bulk up their website with lengthy articles. The basis of this task is to write keyword articles and submit them to various free article databases. Throughout the articles, or at the bottom of the text, include information about and a link to your website. When someone searches for the keyword within your text, the article will be brought up. As they read the article, they will have the opportunity to visit your page through the link for more useful information. This is a great idea, especially when you have a retail business online that would look ridiculous with a large amount of text included. It gives you the space to store the text somewhere else (the database), but still allows you to reap rewards from your articles.
Once you’ve decided writing keyword rich text is the best way for you to effectively promote your website, you will need to come up with appropriate articles to use for your task. If you feel qualified enough to write the articles yourself, then you can certainly do so. If this is your plan, you will first need to create a list of keywords that you feel are most relevant to your website. When doing this, be sure to think from a web user’s point of view. Think about the words you would type into a search engine if you were looking for a site like your own. Once you come up with a list of 10 or 20, you can begin working. Develop specific subjects for each of your keywords and create original titles. Then, simply write articles between 300-800 words that contain the keyword many times. Again, the more you use the keyword and variations of the keyword, the better results you will see. Lastly, make sure you include your name, business information, and website link at the bottom of the keyword. This is probably the most important information, so don’t forget it!
If you are unsure about your writing skills, it is also possible to hire professionals to write articles for you. You can come up with your list of keywords or allow the professionals to do it for you. This is a great way to benefit with keyword rich text without the trouble of writing the articles. After purchasing the articles from a professional writer, you can then use them as you see fit. Unless you are a strong and skilled writer, you may want to consider this option. It will allow you great results and cost you very little effort. No matter how you plan to use keyword rich text, it is certain you will be glad you did!
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Keyword Tracking
Keyword tracking allows a site owner to know what keyword searches are resulting in sales. Search term information can be logged into a database and presented to web site owners in a meaningful format. This data can be used to see which keywords are producing the most sales per search and to determine where to focus web marketing.
What Search Engine or Web Site
Knowing what search engine a sale has originated from allows site owners and marketers to know where their efforts are paying off the most. Good tracking and analysis software will also show what web site referred visitors. Knowing what sites are sending the most visitors allows site owners to give special attention to ensuring this traffic continues and increases. Knowing what referrers are generating the most sales further allows a site owner to hone his or her marketing efforts toward site referrals that result in the most sales.
What Keyword Was Searched For
Knowing what keyword searches are resulting in sales on a site allows the owner to focus more on those words. Perhaps you are marketing your site for two main keywords, “air hook widgets” and “air hooks.” Using keyword tracking that traces keywords down to the sale ensures that you will know if searches for “air hook widgets” convert into sales more often than visits resulting from searches for “air hooks.”
Sales Conversion Ratio of Keywords and Return on Investment
Tracking keyword searches through to sales allows site owners to determine the return on investment. If a web master spends $100.00 on the pay-per-click keyword “air hook widgets” and sells $1000 worth of product, his or her return on investment is likely very good. If the same web site owner spends $100.00 on the keyword “air hooks” and sells $200 worth of product, it is likely that the return on investment was not as great. Of course, if the markup or profit on one product is greater than on another, this must be taken into account.
Cost of Keyword
If a web marketer is using pay-per-click engines, knowing exactly what has been spent on a keyword, and what the return was, allows money to be put where it will do the most. Keyword searches, unlike many advertising mediums, are targeted by the viewer. For this reason, in addition to the accurate return on investment feedback, keyword marketing can be very worth the cost.
Added Benefit of Branding
Marketing your site by keyword in pay-per-click engines means that you will only be charged if a person clicks through your ad to your site. Pay-per-click ads and organic search listings have the often overlooked added value of showing the ad or listing many times over in addition to the clicks the ad or listing receives. Only a small percentage of people are likely to click on a keyword ad or search result listing, yet your ad or listing will be visible time and time again to people searching for terms you have bid on or marketed, increasing your site branding. Nonetheless, care should be taken to generate a compelling key word ad or page description, since in most cases you will want to receive as many clicks as possible.
Conclusion
In conclusion, if you are spending money on search engine marketing, it is often well worth the effort to track your keywords through to sales. Without tracking your keywords, you will not know where your efforts are paying off. By tracking your keywords, you are able to put your efforts where they are paying off the most.
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Keyword Research: It’s A Critical Step, Any Way You Slice It
Ah, keyword research: the foundation of every successful website out there.
Wow, that’s a strong statement, isn’t it?
Well, it’s true. For those of you who put little to no thought into, OR who don’t understand the high significance of keywords, the keyword research you do before getting one single web page up will have a tremendous impact on how well you market to your target audience.
No pressure.
So, why is this keyword research so darned important, you ask?
Let’s say you and I are standing behind a curtain. You are probably the most revered speaker in your area of expertise. I pull back the curtain and motion for you to go up to the podium and speak in front of an audience of about 200.
No problem. You pull some notes out of your pocket, confidently place your hands on the mic and speak ever so compellingly for about 35 minutes.
After you are finished, the crowd claps nicely…almost out of obligation. You don’t understand. It was actually one of your best presentations yet! You were compelling, but not too sales-y. You presented the problems, outlined the solutions available, and then unveiled your perfect product to fit the bill.
So, what happened?
This audience wasn’t waiting for you…they were actually waiting on someone else who was going to talk about a totally different subject. They don’t even know what you were talking about.
So…..this wasn’t YOUR audience. This was not your target market.
You had everything prepared…you had everything all perfectly laid out to be a “slippery slope” that led right to the obvious solution…your product. But….you were talking to the wrong people.
How does this relate to keyword research?
The visitors you get to your site are a direct relation to what keywords your site is known for. If you are telling the search engines that your site is known for “niche widget solution” or using other keywords such as your name, the name of your business…..that’s not the stuff your market is out looking for.
The keyword research you need to do is to determine what phrases people are searching for that have the problem for your solution. They are searching for “perfect posture” or “correct golf swing” not “Xtreme Putter.” They don’t even know your Xtreme Putter even exists!
And, unless you do effective keyword research, they never will.
So, how do you do the right kind of keyword research? Put yourself in their shoes. If you were someone out there with the problem your product solves, what would you be searching for?
“How to train my dog”
“Popular 30 something hangouts in L.A.”
“Seattle modern art”
“Ping golf clubs”
These are the things prospective buyers are searching for….you just need to have the right keywords as bait to catch them before they go surfing by.
So, take a little time, spend a day being a customer searching for a solution.
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Marketing Through Keyword Articles
In today’s digital world, we are becoming increasingly dependent on the internet for the fulfillment of our needs. Whether we are planning a holiday or buying a plasma television, we increasingly rush to the internet to gather product information and shopping discounts. While consumers are becoming dependent on search engines like Google, Yahoo etc., marketers have developed savvy methodologies to fully exploit their advertising capabilities.
One of the most effective tools of Internet marketing is the use of keyword articles. The word or phrases used in online searches are called keywords. Increasingly, any website that hopes to draw traffic and sales towards it, has come to employ the use of strategic placement of keywords or phrases on its pages. There are different types of keywords. Some are purely for academic use example, ‘Articles on Shakespeare’s Macbeth’. Others signify the preliminary research conducted by a consumer before undertaking a major purchase decision. For example: conducting research on the price-point and features of mp3 players. However for internet marketers, most important are those keywords which actually translate into a sale or money transaction.
When a user types in a keyword into a search engine, the engines employs an ‘algorithm’ to sort out the most relevant web pages from its database and rank them in an order dependent on utility (which the engine determines) and then displays them. Type in ‘motorized lawn mowers’ and the search engine will display literally thousands of sites for your perusal. It is here that strategic keyword placement really pays off. It optimizes the text of a website for any of the major search engines. This results in a much higher-ranked listing and increasing the likelihood of the page being viewed by the consumer.
Thus choosing the right keyword is of the utmost importance. It is imperative to conduct proper research for your keyword. Guided by your instinct you might commit the folly of selecting a wrong keyword. Think like your targeted consumer, what is their methodology in approaching a service or product offered by your website. It is not useful cram the first page your website with numerous keywords because search engines do not operate in that manner. A much better strategy is to separately optimize each page because search engines rank pages on the basis of a rich and relevant content coupled with an effective use of good key words.
Avoid extremely general keywords, for example, ‘big screen television’. It is important to realize that consumers are highly selective about their own searches. So a much better keyword would be ‘Sony big screen plasma television’. Similarly websites targeting local area traffic should use specific regional markers to reach their customers (like ‘realtors in salt lake city’).
The keyword should be placed in the page title, sub-titles and dispersed in the content of the web copy. The keyword can also function as a link to your site from some other relevant website. A search engine specially looks in these locations to determine display ranking. By the strategic employment of keywords, marketers can effectively optimize their sales potential.
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How To Write Articles And Use SEO And Smart Pages To Promote A Product
If you know how to write articles and how to use SEO and smart pages to promote a product then you should find internet marketing fairly simple. If you have not yet been successful, you must be missing something.
The way to write articles is to carefully consider the product you are trying to sell and write down as many aspects of it that people would to want it for as you can. Then write an articles on each of these reasons why people should purchase your product. Make the articles simple, explain very clearly what the product can do, and why the reader should buy it.
Your title should be based upon the particular benefit of your article that you are writing about, and then you will be sure that the reader is focused on what you are offering. He or she will not just b a casual reader, but somebody that has searched for your topic, and decided to read your article based upon the title. Make sure that you write about the topic of the subject line and you will have a good chance that the reader will want to read more.
Then use your author’s resource box to advertise a page on your website that can provide further information on the product: not just your home page, but one relevant to the product. That might be a review page on the product, a pre-sales page if it is an affiliate product or your own sales page if it is your own product. Whatever it is, it must relate to the product or your visitor will leave immediately: a good prospect lost forever.
The SEO side of it comes to back up your writing. You cannot just rely on article readers to buy your product, but you also need visitors to your site from the search engines. Optimize your website properly to persuade the search engines that your website is good enough to provide a visitor with the information they want on your subject. I am not going to tell you how to do that here since it will take too long, but my resource box provides further information.
One way to use obscure keywords that a few people use now and again is to use smart pages. Using smart pages, you can use hundreds of different keywords, and even if each only gets used once daily, you will get hundreds of extra traffic every day. Smart pages work for me and they can work for you.
To generate them you need to produce a web page for each keyword. Once you have done that, you should write a redirect, so that visitors to the smart page do not actually land on it, but land on another page of your choice that could be a squeeze page or a sales page. That is up to you.
By combining article writing, SEO and smart pages, you should be able to drive enough traffic to your website to sell any product you want.
Written by Ricco Richardson
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